If your company is like most, over the last few years you have seen your top teams focused on leveraging social, mobile, analytics, and cloud (SMAC) to transform your enterprise into a digital business.

Today, the challenge has become: what will business leaders do with their digital advantage?

It’s not a trivial question. Becoming a digital business is a massive transformation. Two years ago, the Accenture Technology Vision forecasted the pervasive need for every business to become a digital business. We saw technology begin to take its place as a primary driver of profitability and market differentiation in every industry.

Last year at Accenture, we began to see the industry leaders embrace this transformation and begin to reimagine their businesses for the digital era. The 2014 Accenture Technology Vision declared that “Big Is the Next Big Thing.” We saw that the next logical step for large and often long-established companies was to start using technology not just as a way to improve their own internal processes, but also as a driving force for how they grow. We predicted that these new “digerati,” with their deep resources, huge scale, and process discipline, were about to rewrite much of the digital playbook.

I'm sorry, I guess I do not understand your question. Any model is just an expression of something larger. The Business Model canvas is just a way to put all essential elements of an organization in an easy to read format. Nothing must happened in any particular way. Your customers will have a certain 'experience' when dealing with your business based on its type of Customer Relationship.