What is the relative importance of the various fashion weeks? Is there a hierarchy?


Mahadevan M S


alsan sharia

Published on Jul 13, 2014

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Stew Biff

Fashion week occurs twice a year in New York, London, Milan, Paris, and Los Angeles for both men's and women's collections. There are also fashion weeks in S�o Paulo and Tokyo. * Designers show in only one of these cities and not necessarily in their country of origin: American designers, like Rick Owens, show in Paris, as do British designers such as Alexander McQueen and Stella McCartney. While it's true that each city has certain connotations—Milan is the commercial heart of fashion; Paris the seat of originality and innovation; the designers who show in London are often less established and edgier; and New York is known more for sportswear than for high style—the relative importance of a given fashion week is somewhat based on which city has more big name designers showing at any given time, and more major retailers and members of the press in attendance. Still, it's important to remember that commercial traffic is not necessarily equal to creative quality; and often the more obscure and less popular commercial collections are the most interesting.


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