editors are in search of what might best be described as a 'mood.' Fashion communicates something about a way of living. So Marc Jacobs' slightly retro silhouettes can recall the childlike exuberance of playing dress-up while Albert Elbaz, designing for Lanvin in Paris, favors erotic colors like apple green and acidy violets that make his classic lines roil with sexual tension. Editors suss out a prevailing mood, usually the one that seems most contemporary. That mood will then set the tone for the photography and the content of the magazine for the entire season.
