BIG DATAMarketing Strategy, Product Marketing, Product Positioning, Alliances and Partner Development, Business Development, International Keynote Speaking, Product Evangelist, Events, Marketing Campaigns, Start-up Development, Go-To Market Strategy, Data Analytics and Big Data, Brand Strategy, Sales Enablement, Digital Marketing, Demand Generation, Mentoring, Teaching Intelligence with DataThis seminar take you on a “data journey” and learn to master the key data techniques that will build expertise, confidence, and a vision for data projects. Successful data projects rely on a large array of competencies that these courses will explore. This training si organized in 3 facets that build upon one another, or that can be taken independently as well: “Tame Data to Drive Big Insight,” covers the cornerstones of data initiatives: systems, data, people, and processes. “Bring Quality and Discipline to Your Data: The Keys to Data Governance” explores the pillars of data quality and the disciplines around data management. “Ride the Big Data Wave and Make It Work for You.” From assembling the right technologies, to data wrangling, analytics, predictive analysis, and artificial intelligence, you will learn how to successfully apply these disciplines to their businesses. Detailed level (Tame Data To Drive Big Insight)More and more people are tarting to tap into the barely touched opportunities of data. Supporting marketing campaign with more market data, understanding and preventing product failure with real-time measure , retaining customer with detailed behavior monitoring, or fighting fraud with real-rime analysis of hundreds of millions of transaction are among the many examples that demonstrate how pervasive data has become across all lines of business. After year of buzz and mixed result data technology, management techniques, and processes have gained maturity. Data is now more readily accessible to everyone. Bring Quality and Discipline to Your Data: The Keys to Data GovernanceIn the age of Big Data, the continuously increasing flow of data needs to be carefully managed. How do you design sustainable processes where information is safe, shared, and efficiently analyzed? How do you keep your data organized? How do you maintain consistency while connecting different information sources? With a comprehensive review of the myriad aspects of data governance, this course is a must for anyone engaged with information management. Each week, leaders in the discipline will share their expertise and experience, making this course a blend of theory and practice. We will review the complete toolset that data scientists, information managers, or business leaders will need to master in order to protect and grow their data assets. We will learn how to improve your information structure, using impactful advanced analytics or predictive models. By the end of the course, you will have learned how to sustainably drive the convergence of your data to support insight and decision-making, and to provide 360 degree customer or product views to improve marketing and sales performance. |
Harry XPalo Alto CA $22 per hourHow We Need Experts
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