20 Examples of Fabulous Explainer Videos

film, video, scenario

The Motivation

Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

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Compiling an explainer video isn’t much more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say and find some relevant graphics to jazz things up. The only differences this time are that you’ll be recording a voiceover from a written script instead of presenting it live and you’ll need to be concise and truly explain how something is done. The biggest difference is the final step of putting all the pieces together into an easy-to-access, video file format. Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own. Here are 20 fabulous explainer videos. I’ve included the length of the video, when it was published and the types of product being highlighted so you can easily find something similar to your needs to serve as an example. You should have no trouble getting inspired to make an explainer video part of your marketing strategy.

Jeff Rush

    Los Angeles CA

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